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Vending Placement Comprehensive Guide

Vending Guide

Review the core data and strategic drivers for successful vending placement across different property types.

Key Placement KPIs (Mandatory)

Before analyzing any location type, three non-negotiable criteria must be met. A "No" on any of these is a major red flag.

90%+
Occupancy Rate

Target 90% or higher. If less, confirm the building is new and actively leasing up.

BEST
Traffic Location

You MUST secure the single highest foot-traffic spot (lobby, break room, elevator bank).

0
Competitors

Contract must stipulate you are the *only* vendor and all old machines will be removed.

Core Decision: Location Type

Once baseline KPIs are met, the placement strategy branches based on the location type. Each category has unique drivers for success.

Residential

Apartments (Garden & High-Rise). Driven by unit count & amenities.

Commercial

Offices & Warehouses. Driven by *daily* employee count.

Niche

Gyms & Nursing Homes. Driven by specific users & product mix.

Commercial Properties: Offices & Warehouses

Success in commercial properties is almost entirely dependent on the *daily* employee count, accounting for WFH schedules. Warehouses also show a strong preference for cash-available machines.

Placement Viability vs. Daily Employee Count

Viability scales directly with daily traffic. Placements under 40 employees are discouraged, while locations with over 80 employees can support large-scale micromarkets.

Residential Properties: Apartments

In apartments, potential scales with unit count and building type. Centralized amenities like clubhouses or package rooms are critical for consolidating foot traffic.

Potential by Unit Count & Type

High-rises offer more concentrated traffic, increasing potential. Garden-style properties become viable over 150 units, especially with a central clubhouse.

Key Amenity Factors

A central clubhouse is a strong positive indicator. Conversely, if over 25% of units have in-unit laundry, a central laundry room location becomes much less viable.

Niche Locations: Gyms & Nursing Homes

These locations have highly specific drivers. Gyms require a healthy product mix, while nursing home revenue is driven almost entirely by *employees*, not residents.

Gyms: Traffic vs. Machine Scale

Product is key: protein shakes, bars, and healthy snacks. Standard machines work for 100-200 daily users, but 200+ can support larger smart stores.

Nursing Home: Critical Red Flags

Requires 40+ employees & 100+ residents. Placement (ideally in the break room) is an automatic "No" if *any* of these red flags are present.

  • Facility provides free snacks or drinks.
  • Provides a shuttle service to grocery stores.
  • Has an active food hall or cafeteria.
  • Other vending machines are on the property.

The Golden Rule for "Other" Locations

For all other locations (pickleball courts, hockey rinks, etc.), the decision simplifies to one key metric. If you strongly believe this traffic will convert, a small machine is viable.

Minimum Viable Traffic
100+
Daily Foot Traffic

This comprehensive guide is based on established vending placement decision data.